Project Description

Meta Ads Case Study: 102 Leads at €4.44 Each for a Private Tutoring Business in Cyprus

Client: Private Greek tutoring business in Cyprus
Service: Meta Ads management (Facebook and Instagram lead ads)
Period analysed: 13 August – 25 October 2026 (campaign still active)

Results at a glance

  • 102 leads from the Facebook and Instagram lead form
  • €4.44 average cost per lead
  • €452.53 total ad spend (lifetime campaign budget: €550)
  • 122,043 impressions, reaching 21,032 people
  • 0.96% click-through rate (all clicks) and €3.71 CPM

The goal

The client needed a steady flow of enquiries from parents and students looking for Greek lessons in Cyprus. The goal was simple: more people leaving their contact details, at a cost that makes sense for a small service business.

What we did

1. Built the campaign around the lead, not the click

We used a Meta Leads campaign with an on-platform lead form, so a parent can send an enquiry in a few taps without leaving Facebook or Instagram. This removes the extra step of loading a website, which is where many mobile enquiries are lost.

2. Targeted Cyprus and kept the setup simple

One campaign, a clear offer and one main lead ad, so Meta’s system could collect enough data to optimise quickly instead of splitting a €550 budget across many small tests.

3. Tracked results by cost per lead

We report on leads and cost per lead, not likes or reach. Each month the client sees how many enquiries came in and what each one cost.

4. Tested a second creative

We added a video ad in a separate ad set to test a new format. It received very little spend so far, so we do not draw conclusions from it yet.

What the numbers tell us

  • Cost per lead is low. At €4.44, the campaign brought enquiries at a very small cost compared with many local service campaigns.
  • The same people are seeing the ad often. The average person saw the ad about 5.8 times. That is high and usually means creative fatigue is coming, so results can drop if the ad is not refreshed.
  • A lead is not yet a student. These are enquiries from the form. How many become paying students depends on how quickly and how well each one is followed up.

What we are doing next

  • Add new creatives and a second audience to reduce repetition and keep the cost per lead low.
  • Set up conversion tracking beyond the form, so we can see which leads become students.
  • Test a click-to-WhatsApp option, because many parents prefer a quick message.

Want similar results for your business?

If you run a local service business in Cyprus, Meta Ads can bring you enquiries at a predictable cost. See our Meta Ads service for businesses in Cyprus, read more case studies, or get a free consultation.

Results are from the client’s Meta Ads account, period 13 August – 25 October 2026. Results vary by business, offer and budget.