The GrowthPulse Method: Track, Target, Test, Scale
Every account we manage follows the same four steps. It keeps the work simple for you and makes results easy to check. Tracking comes first, because nothing can be improved if it is not measured correctly.
The Four Steps
1. Track
We set up Google Tag Manager, GA4 and conversions so that every form, phone click, WhatsApp message and email is measured. Page views and timers are kept as secondary signals, never as leads.
2. Target
We research the searches and audiences that bring real customers, clean the search terms, block wasted spend and match each message to a landing page.
3. Test
We test ads, keywords, pages and audiences one change at a time, and we write each change down so you can see what worked.
4. Scale
When the cost per lead is stable, we increase budget and extend to new areas, services or channels. If something does not work, we say so and stop it.
Where the Method Is Used
The same steps apply to every service: Google Ads, SEO, local SEO, AI-assisted Google Ads and AI search optimisation. See how it worked in practice in our case studies and the real estate page.
Our Working Rules
- You own your accounts (Google Ads, Analytics, Tag Manager).
- We report on leads and cost per lead, not vanity metrics.
- No long contracts: monthly retainers with a clear scope.
- We never promise rankings or a fixed number of leads.
FAQ
What is the GrowthPulse Method?
A four-step process (Track, Target, Test, Scale) we use on every Google Ads, SEO and social media account.
Why does tracking come first?
Because automated bidding and every decision depend on the data. If page views are counted as leads, Google finds more page views, not more customers.
How often will I get reports?
Monthly, in plain language, with leads, cost per lead and what we will do next.
Do I own my accounts?
Yes. Your Google Ads, Analytics and Tag Manager accounts stay in your name.
Start with a Free Tracking and Account Check
Tell us about your business and we will show you what we would do first, with no obligation.