Professional Google Ads Management

Conversion-driven Search, Performance Max, and YouTube campaigns with clean tracking, rigorous testing, and value-based bidding to scale ROAS with clarity and speed.

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Search Performance Max YouTube Remarketing GTM & GA4
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What We Manage

Search & Performance Max

  • Granular ad groups & exact/phrase strategy
  • Audience layering & negatives
  • Value-based bidding (tROAS / tCPA)

Tracking & Measurement

  • GA4 + Google Tag Manager setup
  • Consent-friendly conversion tracking
  • Enhanced conversions & server-side ready

Creative & Extensions

  • Compelling RSAs & assets
  • Sitelinks, callouts, structured snippets
  • Ad testing & iteration cadence

Remarketing & Audiences

  • RLSA, Customer Match, Similar segments
  • Lifecycle sequencing & exclusions
  • Audience insights → creative cues

Landing Pages & CRO

  • Message-match headlines & CTAs
  • Speed, forms, trust & proof
  • A/B tests with clear hypotheses

Reporting & Insights

  • ROAS, CPA, MER & funnel KPIs
  • Weekly check-ins; monthly deep dives
  • Clear actions & forecasts

How We Work

1) Audit

Account & tracking review, quick-wins list, and risk map.

2) Build

Clean structure, assets, and measurement—aligned with goals.

3) Optimize

Bid strategies, negatives, audiences, and creative iteration.

Start with a Focused Pilot

Typical pilots run €15–€30/day for Search to validate CPA/ROAS before scaling. We agree KPIs and optimization cadence upfront.

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Cruises – Direct Bookings (Cyprus) | 1 Jun – 31 Aug 2024 · 181 Conversions · €18.23 Cost/Conv. · 2.69% Conv. Rate

Performance snapshot for a Cyprus Cruises Search campaign focused on direct online bookings (summer window: 1 Jun – 31 Aug 2024). The account achieved 181 conversions with a conversion rate of 2.69% at €18.23 cost per conversion and €0.49 average CPC.

Impressions36,033
CTR18.70%
Cost€3,299.81
Conversions181
Conv. Rate2.69%
Avg. CPC€0.49
Cost / Conv.€18.23
Conv. Value€28,699.32
Cruises direct booking Google Ads case study for Cyprus: 36,033 impressions, 18.70% CTR, €3,299.81 cost, 181 conversions, 2.69% conv. rate, €0.49 Avg CPC, €18.23 cost per conversion, €28,699.32 conversion value.
Source: Google Ads UI (Custom date range: 1 Jun – 31 Aug 2024).
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Real Estate Google Ads Case Study — February 2025 | 1.35% Conv. Rate · €48.89 Cost/Conv. · 23 Conversions

Period (1–28 Feb 2025). The campaign delivered steady traffic with a conversion rate of 1.35% and an average Cost/Conversion €48.89 across 23 total conversions.

Total Conversions23
Conv. Rate1.35%
Cost / Conversion€48.89
Total Cost€1,124.45
Clicks1,699
Avg. CPC€0.66
Real Estate Google Ads case study (Feb 2025): 23 conversions, €48.89 cost per conversion, 1.35% conversion rate, €1,124.45 spend.
Source: Google Ads UI (Custom date range: 1–28 Feb 2025).
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FAQ

How fast can we see results?

First learnings and initial conversions usually appear within 2–4 weeks; stability and scale follow with structured optimization.

Do you set up tracking?

Yes—GA4, GTM, consent mode and value-based conversions to unlock tROAS/tCPA reliably.

Can you improve an existing account?

Absolutely. We start with an audit, restructure where needed, and prioritize high-impact fixes.

Do you manage landing pages?

We provide CRO guidelines and can collaborate on builds to ensure message match and speed.

Which industries do you support?

Tourism & hospitality, real estate, and professional services are strong fits—our frameworks adapt to your niche.

Explore More Services

SEO Services

Compound long-term organic growth with technical, on-page and authority building.

Ready to Scale with Google Ads?

Request an audit or proposal. We will respond with a plan, KPIs, and timelines.

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Google Ads for Hotels & Resorts

More direct bookings · fewer OTA fees · stronger seasonality control

We build performance-focused Search and Remarketing structures to grow direct bookings and reduce OTA dependency. Campaigns separate Brand, Generic, Competitor and Long-stay intent. Copy highlights price advantages, flexible cancellation, and on‑site perks to lift CTR and conversion. For villas and boutique properties, we deploy granular ad groups for amenities (pool, sea view, family), location terms, and last‑minute searches. Dynamic remarketing re-engages visitors with room-type creatives and tailored offers. GA4 + GTM are configured with Enhanced Conversions and call/form tracking so every booking is attributed correctly. Outcome: steadier shoulder-season demand and higher net RevPAR.

  • Campaigns: Brand, Generic, Competitor, Long‑Stay, RLSA/Remarketing.
  • Assets: Sitelinks (rooms/offers), call extensions, structured snippets.
  • Optimisation: Bidding by market/device/length of stay; audience layering.
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Google Ads for Real Estate

Qualified buyer & seller leads with verified intent

We focus on high‑intent exact-match keywords with location and budget qualifiers, paired with lead forms that capture phone & email for rapid follow‑up. Campaigns are split by property type (apartments, villas, plots, commercial) and lifecycle (launch, open house, resale). Messaging emphasises USPs—developer reputation, location advantages, financing— while lead‑form extensions reduce mobile friction. Remarketing segments users by key actions (gallery views, brochure downloads, mortgage calculator) and serves price‑bracketed creatives. Lead quality is protected with negative keyword lists, call‑tracking, and CRM pass‑through. Reporting covers CPL, visit rate, and lead‑to‑sale so budget scales where ROI is strongest.

  • Segmentation by type, location, and budget ranges.
  • Lead‑form & call extensions to lift mobile conversions.
  • CRM integration for source attribution and pipeline tracking.
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Google Ads for E‑commerce & Retail

Profit‑oriented campaigns using optimised product feeds & first‑party data

We design Shopping/Performance Max setups that prioritise high‑margin SKUs and top‑converting categories. Product feeds are improved with enriched titles, attributes, and custom labels (margin, seasonality, price band) to enable smarter bidding. Search protects Brand and captures high‑intent Non‑Brand. Remarketing targets cart abandoners and recent purchasers for upsell/cross‑sell. We implement Enhanced Conversions, server‑side tagging where applicable, and value‑based bidding (tROAS) once data suffices. Creative assets include lifecycle offers, bundles, and social proof to raise CTR. Weekly optimisation covers query pruning, budget shifts, price benchmarking, and inventory health to sustain ROAS and control CPA.

  • Feed optimisation with custom labels for margin/season.
  • Brand vs Non‑Brand separation; PMax with audience signals.
  • Value‑based bidding and first‑party audience remarketing.
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🎓

Google Ads for Education & Training

Enrollment growth driven by intent, credibility, and timely follow‑up

For schools and training providers, we design funnels that move prospects from awareness to enrollment with clarity and trust. Campaigns target program‑specific keywords, geo modifiers, and start‑date queries. Ads emphasise outcomes—career paths, accreditation, schedule flexibility—and use lead‑form extensions with qualifying questions. Remarketing nurtures interest with syllabi, faculty highlights, and student stories. GA4 goals track application milestones so we monitor cost per inquiry, cost per application, and enrollment rate, reallocating budget to the most profitable programs.

  • Program‑level campaigns with geo‑targeting and academic calendars.
  • Lead‑form extensions and call scheduling for admissions.
  • Nurture remarketing with content assets and deadlines.
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