Google Ads for Lawyers & Law Firms

Google Ads for Lawyers helps your firm capture high-intent enquiries right when people search for services like personal injury, family law, immigration, or corporate counsel. We build compliant, conversion-focused Search and Performance Max campaigns with precise geo-targeting, robust negatives, and value-based bidding.

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Personal Injury
Family Law
Immigration
Corporate & Contracts
Criminal Defense

Google Ads for Lawyers illustration – compliant, conversion-driven PPC for law firms

What We Manage for Law Firms

Search & Performance Max

  • Practice-area campaigns (PI, Family, Immigration, Corporate)
  • Exact/phrase strategy with rigorous negatives
  • Geo & schedule controls for quality calls

Tracking & Measurement

  • GA4 + GTM implementation
  • Call, form, and case-type tracking
  • Enhanced conversions; consent-friendly setup

Ad Assets & Extensions

  • Compelling RSAs with legal-compliant copy
  • Sitelinks, call, location & structured snippets
  • Ongoing A/B testing cadence

Remarketing & Audiences

  • RLSA, Customer Match & intent layers
  • Lifecycle sequencing; enquiry-focused lists
  • Audience insights → message refinement

Landing Pages & CRO

  • Message-match per practice area
  • Speed, clarity, proof & trust indicators
  • Short forms and click-to-call priority

Reporting & Governance

  • Lead quality & intake visibility
  • CPA/ROAS & funnel KPIs
  • Compliance with Bar & Google policies

Our Legal PPC Process

1) Audit

Account and tracking review, risk/compliance check, quick-wins list.

2) Build

Clean structure by practice area and location; assets and measurement aligned.

3) Optimise

Bid strategies, negatives, audience layers, and landing-page iterations.

Start with a Focused Pilot

Validate cost-per-enquiry with a tightly scoped campaign before scaling. We set KPIs, intake tracking, and optimisation cadence in advance.

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FAQ

How quickly can a law firm see results?

Initial learnings and enquiries typically appear within 2–4 weeks. We refine negatives, bids, and landing pages continuously to stabilise CPA.

Do you handle call and form tracking?

Yes. We configure GA4 and GTM with call, form, and case-type events, enabling value-based bidding (tROAS/tCPA) where appropriate.

Is the ad copy compliant?

All assets follow Bar guidelines and Google Ads legal advertising policies. We avoid prohibited claims and ensure clarity and accuracy.

Can you support multiple locations and practice areas?

Absolutely. We structure campaigns and budgets by city and practice area for control and transparent reporting.

Explore More Services

SEO Services

Compound long-term visibility with technical SEO, on-page optimisation, and authority building.

Ready to Grow Your Legal Enquiries?

Request an audit or proposal. We will respond with a plan, KPIs, and clear timelines.

Contact Us