Google Ads can be one of the most effective tools for businesses in Cyprus to generate leads and increase visibility. However, many companies waste budget due to avoidable mistakes. Whether you’re running campaigns for real estate, hospitality, or e-commerce, avoiding these common pitfalls can significantly improve your results. In this article, we’ll explore the top 5 mistakes and show you how to fix them.

1. Using Broad Match Without Negative Keywords

Broad match keywords may seem like a good way to reach more people, but they often show your ads to irrelevant audiences. Without using negative keywords, you could appear for searches unrelated to your business—for example, a villa rental ad might show up for “free accommodation Cyprus.”

  • Solution: Use Exact Match or Phrase Match keywords.
  • Add negative keywords regularly from the search term report.

2. Not Tracking Conversions Properly

Many Cypriot businesses run Google Ads without setting up conversion tracking. Without it, you won’t know which ads or keywords are driving results.

  • Solution: Set up conversion actions in Google Ads or via Google Tag Manager.
  • Use GA4 to cross-check performance and validate lead sources.

3. Poor Location Targeting

Cyprus may be small, but precise location targeting still matters. Showing ads to users outside your target city—or even outside Cyprus—can burn your budget fast.

  • Solution: Target specific cities like Paphos, Limassol, or Nicosia.
  • In campaign settings, use the “Presence: People in or regularly in your targeted locations” option.

4. Weak Ad Copy with No Call to Action

If your ads don’t clearly explain what you offer or what action users should take, you’re losing clicks. Generic headlines like “Affordable Services in Cyprus” don’t stand out.

  • Solution: Use dynamic headlines, highlight offers (e.g. “Free Quote”), and add strong CTAs like “Book Now” or “Get a Free Consultation.”

5. Ignoring Campaign Data

Many advertisers in Cyprus set up campaigns and then leave them running without optimization. This leads to ad fatigue, overspending, or missed opportunities.

  • Solution: Review your campaign performance weekly.
  • Pause underperforming ads, test new headlines, and adjust bids based on performance.

Conclusion: Avoiding Costly Mistakes Starts with the Right Support

If you’re investing in Google Ads, avoiding these mistakes can save you hundreds of euros and lead to much better results. Focus on strategic targeting, conversion tracking, and data analysis to improve your ROI.

🔗 Need expert help? Explore our Professional Google Ads Services in Cyprus to boost performance and avoid these costly errors.