At Growth Pulse, we specialize in data-driven Google Ads strategies tailored for real estate businesses. Our latest campaign performance highlights our ability to drive high-intent traffic and generate conversions efficiently.

Campaign Summary (Month 3)

• Total Clicks: 1,699
• Total Impressions: 13,793
• Average Click-Through Rate (CTR): 12.32%
• Average Cost Per Click (CPC): €0.66
• Total Spend: €1,124.45
• Total Conversions: 23
• Average Cost per Conversion: €48.89
• Conversion Rate: 1.35%

Ad Group Performance

• All Cyprus: 639 clicks, €407.11 spend, 1.41% conversion rate
• All Cyprus Retargeting: 529 clicks, €320.36 spend, 1.32% conversion rate
• Paphos Properties: 167 clicks, €109.64 spend, 2.40% conversion rate
• Nicosia Properties: 158 clicks, €150.12 spend, 1.90% conversion rate
• Retargeting & Kissonerga Properties: Active but with no conversions yet

 Key Insights & Strategy

• Strong CTR (12.32%), indicating well-targeted ad copies and audience segmentation.
• Paphos Properties achieved the highest conversion rate (2.40%), suggesting strong demand in the area.
• Nicosia Properties followed with a 1.90% conversion rate, proving to be a competitive segment.
• Retargeting strategies are actively being optimized to improve conversion performance.

Next Steps & Optimization Plan

• Refine keyword targeting to improve conversion rates in underperforming segments.
• Enhance retargeting strategies to maximize the impact of returning visitors.
• Optimize landing pages for better engagement and lead conversion.
• Adjust bidding strategies based on best-performing locations and cost-per-conversion trends.

At Growth Pulse, we ensure that every real estate business gets maximum exposure and ROI through strategic Google Ads campaigns. If you are looking to scale your real estate business with high-converting Google Ads, contact us today!