In the first two weeks of our Google Ads campaign for the Cyprus tourism niche, we invested €474.13 and achieved a return of €4,802.59, delivering over 10 times the initial investment.

**Key Results**
– **Impressions:** 5,532
– **Clicks:** 1,107 (20.01% interaction rate)
– **Avg. CPC:** €0.43
– **Total Investment:** €474.13
– **Conversions:** 26
– **Conversion Rate:** 2.35%
– **Cost per Conversion:** €18.24
– **Total Conversion Value:** €4,802.59

**Investment vs. Return**
– **Total Investment:** €474.13
– **Total Return:** €4,802.59
– **Return on Investment (ROI):** Over 10 times the initial investment

**Strategy**
– **Bid Strategy:** Maximize Conversions (Target CPA)
– **Targeting:** Precise audience targeting to drive relevant traffic
– **Optimization:** Continuous monitoring to enhance performance

Using the “Maximize Conversions (Target CPA)” strategy, we effectively increased direct bookings. Discover more in our latest case study. 💼📈